Quibi Learned the Wrong Winning Formula from TikTokWhy making videos snacky and mobile-first is not a winning formulaOct 23, 2020Oct 23, 2020
Circle-breaking: How Bilibili Broke out of the ACG circle and Became a Social Platform for…The growth opportunities in being part of subcultures' breakout momentsOct 8, 2020Oct 8, 2020
KOC (Key Opinion Consumer), the Phenomenon of Decentralized MarketingCrowdsource your marketing efforts to a massive army of active consumers who know their circles best and share authentic personal…Sep 14, 2020Sep 14, 2020
Content Commerce in China: the closed-loop between content and commerceThe e-commerce platforms and the content platforms in China are doing everything to shorten and close the loop between content and commerceSep 4, 2020Sep 4, 2020
What Makes Social Commerce in China Different from Other MarketsSocial Commerce in China centered on “fission”: acquiring more customers by leveraging the social network of existing customersSep 4, 2020Sep 4, 2020
What is the “Private Domain User Pool” that all the Chinese marketers are talking about?The user pool mindset puts emphasis on retaining the users and growing the pool by leveraging the users’ social networkSep 3, 2020Sep 3, 2020
