Miro JinQuibi Learned the Wrong Winning Formula from TikTokWhy making videos snacky and mobile-first is not a winning formula·2 min read·Oct 23, 2020----
Miro JinCircle-breaking: How Bilibili Broke out of the ACG circle and Became a Social Platform for…The growth opportunities in being part of subcultures' breakout moments·5 min read·Oct 8, 2020----
Miro JinKOC (Key Opinion Consumer), the Phenomenon of Decentralized MarketingCrowdsource your marketing efforts to a massive army of active consumers who know their circles best and share authentic personal…·5 min read·Sep 14, 2020----
Miro JinContent Commerce in China: the closed-loop between content and commerceThe e-commerce platforms and the content platforms in China are doing everything to shorten and close the loop between content and commerce·5 min read·Sep 4, 2020----
Miro JinWhat Makes Social Commerce in China Different from Other MarketsSocial Commerce in China centered on “fission”: acquiring more customers by leveraging the social network of existing customers·4 min read·Sep 4, 2020----
Miro JinWhat is the “Private Domain User Pool” that all the Chinese marketers are talking about?The user pool mindset puts emphasis on retaining the users and growing the pool by leveraging the users’ social network6 min read·Sep 3, 2020----